Optimizing for each of these factors can dramatically reduce the CPT of your app install campaigns:. An advertisers vertical is often the most important factor for determining CPI. With broader appeal comes a lower CPI, as Facebook ad costs fall when click-through rates and conversion rates increase.
In the U. The difference between optimized creative and poor-performing creative can cause a change in the CPI of 10x or more. Many Facebook advertisers take advantage of software to automate their workflow and manage ads with rule-based management.
By also using software to manage ads around the clock, advertisers can limit risk from ads that perform poorly. Finally, they can more easily scale top-performing ads. Advertisers often use different attribution windows to measure mobile app installs. An advertiser will show a higher CPI by opting not to use view attribution. Instead, you can use a shorter click attribution window than 28 days or use last-click attribution where Facebook uses any click attribution.
The value of users by country varies as well. For example, here is a sample of our Google Analytics website data for US traffic.
Since we specialize in creating app marketing videos , our first inclination would be to go after people in California and New York, since that is where a lot of startups are located. When we look at our data, sure enough, those are the biggest sources of traffic. So we would certainly drill down and target cities in those states. But since that was our first thought, it is likely that our competitors are thinking the same thing. So where is another location that might still be a pretty big source of customers, but have much less Facebook advertising competition?
Sure enough, Miami might be a good place to test our Facebook ads. From there, it is all about testing and refining the target audience even more…. Not to worry, you can still get some great demographic information from other sources. Here is what the demographics of a Facebook Page might look like.
So assuming that you have enough fans to be statistically significant, you can get a very good idea of who you should be targeting. In this example, all targeting should probably be done at the year old demographic and you should probably primarily target males, but females should certainly not be ignored.
The opposite is true in industries like beauty, where your demographic is going to be almost all female. But that is just the first step, there are so many other things that your audience is interested in, that may not be intuitive. For example, here is some data from our site. Since we make marketing videos for app developers, you might think that we should target mobile enthusiasts first.
But no, it seems like targeting movie and TV lovers might be a good angle to experiment with. Even photographers might be a good demographic. The less obvious your targeting, the higher your chance of lowering your ad costs. But keep in mind that if you give Facebook that much freedom, they are going to take it. After all, they are in business to make money…and you said it was OK. It is like trading stocks. If you enter a trade on a market order, you essentially give the broker the license to steal from you.
A few cents here and there adds up. However, if you use a limit order, your entry price will not be higher than your limit price usually and you will pay what you want to pay.
Same thing with Facebook ads. That's people who install your app, and keep coming back. Your Daily Active Users will expect regular updates, or they'll simply uninstall your app. In short, every app has an ongoing maintenance cost once it's published - no matter who builds it. Our monthly pricing plans make it easier for you to predict how much your app will cost over time.
Once your app is published, you still have to create new content, track how your app is performing, and let your users know what's new. If your app relies on a server to store information like user records, or payment history, you'll also have to pay to manage this information. Every app requires ongoing maintenance and content updates to keep users happy, engaged, and coming back for more.
Depending on the complexity of your app, you can also incur additional costs for servers, emergency maintenance, push notifications, payment processing, and more. So, how much does it cost to maintain an app, anyway? The most accurate answer to how much your app will cost to maintain depends a lot on how it was built. You can save on upfront developments costs by going with a cheaper developer, but if your app isn't designed to scale, you'll run into much higher costs down the road as your app attracts more users.
When you're using App Press to build, publish, and manage your app, most of your ongoing maintenance cost is covered with your monthly payment. Our mobile app software makes it simple to keep your app up to date, and we're a less expensive option than similar app building companies and platforms.
Your ongoing monthly payment covers your app's server costs, push notifications, and instant content updates. Here's some more detail about App Press makes it easy to manage your app after publication. It's easy to update your app and publish new content, right from your dashboard. From your App Press dashboard, you'll be able to add new screens, update existing content, and publish other changes to your app. Make your changes, then send the update out to the world.
That's all there is to it! Once you've published changes to your mobile app, we give you a ton of flexibility for how and when you message your users.
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